US Energy Market Advisory

Where cross-border
expertise meets
energy markets.

Solvera Strategies helps international companies navigate US power markets — from electricity market entry and M&A facilitation across ERCOT and PJM, to renewable project advisory and clean energy supply structuring.

Start a conversation Explore services
ERCOT · PJM
Primary market focus
PV + BESS
Core technology expertise
M&A
Transaction facilitation
About Solvera

Built for the
intersection of
two worlds.

Solvera Strategies is a specialized advisory firm focused on one specific challenge: helping companies with strong international track records build a credible, operational presence in US energy markets.

We work at the intersection of international companies and the US renewable energy sector — a space where technical expertise is abundant but market-specific knowledge is rare. We provide both.

Our advisory is grounded in direct project development experience in photovoltaic and battery energy storage systems, not general consulting theory. We understand how EPC firms evaluate vendors, how ERCOT market participants manage risk, and how US project developers think about counterparties.

Practitioner background
Direct experience developing PV and BESS projects in the US market. We understand the process from the inside — permitting, interconnection, offtake, and EPC procurement.
Cross-border fluency
We work with international companies entering US energy markets. We understand the regulatory, commercial, and cultural context that determines whether a market entry succeeds or stalls.
Aligned incentives
Our fee structures are designed so that our financial success depends on yours. Retainers are tied to defined deliverables. M&A fees trigger only on closed transactions.
Transparent by design
We disclose conflicts proactively and in writing. We recommend independent counsel before any transaction. We tell clients what they need to hear.
Services

Four ways we
create value.

Each engagement is purpose-built for the client's specific situation. We do not offer off-the-shelf packages.

01
Energy Platform Development
We help international companies design and execute US power market entry strategies — acquiring licensed market participants, structuring BESS operations, navigating regulatory requirements, and building frameworks for long-term clean energy supply. We coordinate the right advisors and manage the process end to end.
Market Access BESS Operations Regulatory Navigation Clean Energy Supply
02
Renewable Project Advisory
Strategic guidance for companies evaluating US renewable energy project investments. We provide market context, technology assessment, and deal structuring support for utility-scale PV and BESS acquisitions — with hands-on experience across Texas, PJM, and New Jersey development.
PV + BESS IRA Incentives Project Due Diligence
03
M&A Facilitation
End-to-end facilitation of energy sector M&A transactions — from discreet target identification through due diligence, regulatory notifications, and close. We manage complexity so our clients can focus on what comes after the deal: integration, operations, and growth.
Target Identification Due Diligence Deal Structuring
04
Clean Energy Supply Structuring
Designing frameworks that allow companies to procure verifiable renewable energy for US operations — REC bundling, green tariff structures, and bilateral power purchase agreements that provide cost certainty and meet sustainability commitments. We structure supply arrangements that are commercially sound, regulatory-compliant, and built to last.
RECs Green Tariffs PPAs Sustainability
Where we focus

Deep expertise in
a defined space.

Markets
Texas / ERCOT and PJM — two of the largest and most active electricity markets in the US, covering competitive power markets across Texas, the Mid-Atlantic, and the Northeast.
Core Technologies
Utility-scale photovoltaic (PV), Battery Energy Storage Systems (BESS), and hybrid PV+BESS projects. Deep operational knowledge across the full project development lifecycle.
Client Profile
International companies entering US energy markets — manufacturers, investors, and technology firms navigating the regulatory, commercial, and operational complexity of building a credible US energy presence.
Regulatory Scope
Federal and state energy regulatory frameworks including PUCT, ERCOT, IRA incentive structures, New Jersey clean energy programs, FEOC compliance, and CFIUS coordination — with independent legal counsel engaged for all transaction matters.
How we work

A structured path
to market presence.

I
Assess
Understand your objectives, constraints, existing relationships, and risk tolerance. Build an honest picture of the opportunity before any commitments are made.
II
Map
Develop a specific, executable strategy. Identify the right market entry path, acquisition targets, or deal structures for your situation — not a generic playbook.
III
Execute
Lead the process with defined milestones and accountability. Manage complexity — regulatory, commercial, relational — while you focus on your core business.
IV
Establish
Ensure you have the operational foundation, local relationships, and market knowledge to sustain and grow your US energy presence independently.
Why Solvera

We say what
others won't.

The energy market is full of advisors who tell clients what they want to hear. We build long-term relationships by telling clients what they need to hear — early, clearly, and in writing.

Practitioner credibility, not consulting theory
Our advice comes from direct project development experience in PV and BESS — not frameworks learned in a classroom. We've been on the other side of the table from EPCs, utilities, and developers.
Conflict of interest disclosed proactively
When we have a potential conflict, we disclose it in writing before any engagement begins — and we define clear scope boundaries around it. Clients deserve to know exactly where we stand.
Independent counsel always recommended
We are not lawyers and we don't pretend to be. We always recommend clients engage qualified US legal and regulatory counsel before any transaction or market entry commitment.
Fees tied to outcomes
Retainers are anchored to defined deliverables. M&A success fees trigger only when transactions close. We structure our compensation so that our interests are aligned with yours at every stage.
We tell you when the deal doesn't make sense
If an opportunity has fundamental problems — regulatory, commercial, or structural — we say so clearly and early. A client who avoids a bad deal is a client who comes back for the next one.
Get in touch

Ready to explore
the opportunity?

Every engagement begins with a direct conversation. Tell us what you're trying to accomplish in the US energy market — we'll tell you honestly whether and how we can help.

Principal
William Yen
Email
william.yen@solverastrategies.com
Phone
(908) 308-2140
Location
New York  ·  New Jersey  ·  Texas
Send a message

All initial conversations are held in strict confidence.